عنوان
پدید آورنده
موضوع
رده
HF 5822 .S2 2000
HF
5822
.
S2
2000
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1855066289
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
135994
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The psychology of advertising
General Material Designation
[Book]
First Statement of Responsibility
/ Walter D. Scott
Subsequent Statement of Responsibility
; with a new Introduction by Morgen Witzel
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Bristtol
Name of Publisher, Distributor, etc.
: Thoemmes Press
Date of Publication, Distribution, etc.
, 2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xi, 300 p.
Other Physical Details
: ill.
Dimensions
; 23 cm.
SERIES
Series Title
Foundations of modern management. Marketing
Volume Designation
; v.5.
GENERAL NOTES
Text of Note
English
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. 248-300)
TOPICAL NAME USED AS SUBJECT
Advertising -- Psychological aspects
Psychology, Applied
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5822
Book number
.
S2
2000
PERSONAL NAME - PRIMARY RESPONSIBILITY
Scott, Walter Dill, 1869-1955, author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Witzel, Morgen
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
