عنوان
پدید آورنده
موضوع
رده
TX 911 .3 .M3 K68 2006
TX
911
.
3
.
M3
K68
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0132017733
(Number (ISBN
9780132017732
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
165186
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing for hospitality and tourism
General Material Designation
[Book]
First Statement of Responsibility
/ Philip Kotler, John T. Bowen, James C. Makens.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Upper Saddle River, NJ
Name of Publisher, Distributor, etc.
: Pearson Prentice Hall
Date of Publication, Distribution, etc.
, c2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxiv, 932 p.
Other Physical Details
: col. ill.
Dimensions
; 26 cm.
GENERAL NOTES
Text of Note
English
Text of Note
Includes bibliographical references and index.
TOPICAL NAME USED AS SUBJECT
Hospitality industry - Marketing
Tourism - Marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TX
911
.
3
Book number
.
M3
K68
2006
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kotler, Philip, author
PERSONAL NAME - SECONDARY RESPONSIBILITY
Bowen, John T
Makens, James C
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
