عنوان
پدید آورنده
موضوع
رده
HF 5415 .1255 .C38 2010 R
HF
5415
.
1255
.
C38
2010
R
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
978-1-59253-517-0
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
192779
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Go logo! a handbook to the art of global branding
General Material Designation
[Book]
Other Title Information
: 12 keys to creating successful global brands
First Statement of Responsibility
/ Mac Cato
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Beverly, Mass
Name of Publisher, Distributor, etc.
: Rockport
Date of Publication, Distribution, etc.
, c2010
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
208 p.
Other Physical Details
:ill. (chiefly col.)
Dimensions
; 27 cm
GENERAL NOTES
Text of Note
English
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references
OTHER VARIANT TITLES
Variant Title
12 keys to creating successful global brands
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Consumer behavior
Identity (Psychology)
Emotions -- Social aspects
Communication in marketing
Creative ability in business
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
1255
Book number
.
C38
2010
R
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cato, Mac, author
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Kish International Campus
Old cataloging
p
BL
1
Y
